A reader contacted me to ask why TVs always look rubbish in shops – this is what I told him

The Sony A80L and LG C4 TVs photographed next to one another with the same image of a golfer being sprayed with champagne on both.

Last week, I was contacted by reader Peter Warnock with a question that has come up regularly in my many (some might say too many) years of reviewing TVs.

So, I figured it was about time I addressed it properly.