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The Guardian - UK
The Guardian - UK
World
Angelique Chrisafis in Montereau-Fault-Yonne

‘A paradigm shift’: will Jordan Bardella finally normalise Le Pen’s far right?

Jordan Bardella poses for a selfie with supporters during a campaign rally for the upcoming European elections in Montbeliard, eastern France.
Jordan Bardella poses for a selfie with supporters during a campaign rally for the upcoming European elections in Montbeliard, eastern France. Photograph: Patrick Hertzog/AFP/Getty Images

Amid the paté stalls and wine-tastings of a country fair, a young politician hailed as the new face of the French far right was jostled by crowds shouting for photographs and handing him tricolour flags to autograph. “Rockstar!” shouted one 18-year-old.

Jordan Bardella, 28, who as president of Marine Le Pen’s National Rally party (Rassemblement National) has one of the biggest TikTok followings in French politics, never says no to a selfie with teenage fans, flashing his well-rehearsed smile. “Unlike Emmanuel Macron, our party never lost touch with the French people,” he said.

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