Today (31 January) A.P.C. launches its first self-care line with six products: a cologne, shower gel, body lotion, hand cream, hand soap and lip balm. The Paris-born fashion brand is best known for creating timeless, elegantly simple clothes that embody ‘French style’. So naturally, it extends that same appreciation for straightforward perfection to its first foray into beauty.
‘In fashion, as in the cosmetics industry, the balance between too much and not enough is difficult to find,’ says brand founder and creative director Jean Touitou, ‘It’s a real job. But these six products are the best possible [result of that balance]. They are designed to make you feel comfortable and help you to have a good day.’
