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Marie Claire
Marie Claire
Lifestyle
Danielle Campoamor

A New Super Bowl Ad Addresses The “Taylor Swift Effect”

Taylor Swift Super Bowl NFL Travis Kelce Football The Kansas City Chiefs
Taylor Swift reacts during pregame introductions during the game between the Kansas City Chiefs and the Los Angeles Chargers.

A recently released Super Bowl ad is showing how Taylor Swift and Travis Kelce's relationship has brought dads and daughters together.

The commercial for Cetaphil, a skincare product company, showcases a father and daughter coming together to watch a Kansas City Chiefs football game because Swift is in attendance.

The ad starts off showing a daughter on her phone, seemingly ignoring her dad and a televised football game because it is of no interest to her. Shortly after, she hears that Swift is in attendance. Her father then presents her with a Chiefs jersey featuring the number "13"—Swift's favorite and lucky number—and encourages her to join him on the couch to watch another football game.

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