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The Conversation
The Conversation
Environment
Matthew E. Kahn, Provost Professor of Economics and Spatial Sciences, USC Dornsife College of Letters, Arts and Sciences

A new strategy for western states to adapt to long-term drought: Customized water pricing

Prompts like this sign in Coalinga, California, may get people to use less water – but paying them could be more effective. Matt McClain/The Washington Post via Getty Images

Even after heavy snow and rainfall in January, western states still face an ongoing drought risk that is likely to grow worse thanks to climate change. A whopping snowpack is good news, but it doesn’t reduce the need for long-term planning.

Confronted with a shrinking supply of water for agriculture, industry and residential uses, water agencies have pursued different strategies to encourage water conservation. They have nudged customers to reduce water use, limited outdoor watering and offered incentives to rip out lawns. On the supply side, there are innovative ideas about using heavy rains to recharge groundwater.

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