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The Guardian - UK
The Guardian - UK
Lifestyle
Paula Cocozza

A new start after 60: I was always quiet – but at 82 I’m a famous, funny fashion influencer

Vivienne Truran at her home in Cardiff
‘Timeless fashionista’ … Vivienne Truran. Photograph: Bethan Miller-Carey/The Guardian

‘It took me till I was 80 to realise that I’m quite an outgoing and loud person,” says Vivienne Truran. Now 82, she has 829,000 followers on Instagram, where she posts daily videos about her outfit choices, including which of her trademark glasses work best with her look, all in her lilting Cardiff accent.

It all started 18 months ago. “I think I want to be an influencer,” she announced in one of her first reels. “Now, what can I influence people in?”

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