The same thing happens every summer—the jaded, cynical monster inside me mopes around and pretends he's not going to get excited about SGF (and before it, E3) announcements. There are too many of them, and I've been around too long to become a victim of hype.
And every summer, the hype starts bubbling away anyway, more and more, until it engulfs the jaded, cynical monster. There's usually one announcement that does it for me. This year, that honour went to Guild Wars 3.