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Euronews
Euronews
Berenika Sorokowska

A new dimension of luxury: Are TikTok and Gen Z responsible for the boom in the European market?

TikTok Luxury Europe Euronews Burberry Olivia Colman

The value of the European luxury goods market grew to almost €110 billion in 2024.

"This is the result of several converging factors," assesses Rafal Drzewiecki, TikTok's Country Director for Central Europe, in an interview with Euronews.

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