Switzerland is set to unwrap a new chapter in chocolate tourism with plans for a multi-million euro project led by Maison Cailler, the country’s oldest chocolate brand still in existence.
The “Parc du chocolat Cailler” will span 30,000 square metres with an ambitious timeline of opening in 2030 in Broc, Gruyère, in its first phase. However, for those with exceptionally sweet teeth, pre-opening is slated between late 2027 and mid 2028.
