A new chapter: The transformation of Kim Eng into Maybank Securities Thailand

Mr Arapat says the company believes the next decade will reward firms that help clients achieve meaningful financial outcomes, not those that simply execute the most transactions.

For much of this century, Kim Eng was synonymous with Thailand's securities industry. As the country's No.1 brokerage firm for 16 consecutive years, it helped shape a generation of Thai investors and established one of the strongest brands in capital markets.

But the investment landscape did not stand still. The rise of digital investing, increasing access to global markets, changing investor expectations, and prolonged weakness in Thailand's equity market fundamentally reshaped the industry's economics.