If you're feeling as though a new TikTok beauty trend is emerging almost every day, you're not wrong. We've had clean girl makeup, ghost lashes, and jam lips captivate consumers as of late, and the buzzy 2025 beauty trends aren't quite finished yet. The day for chronic oversleepers has finally come, and 'Tired Girl' makeup has entered the fore.
Packaging up a lifestyle and selling it as the latest craze is nothing new, so it comes as no surprise that eye bags (and the products to mimic them) are becoming coveted. Although I can appreciate the slight ridiculousness of making yourself look tired on purpose, my love for messy smokey eyes and penchant for sleeping in at every given opportunity means the Tired Girl appeal is all too clear to me.
