When Facebook Inc. and Apple Inc. began offering egg-freezing benefits to employees in 2014, the move was seen as typical Silicon Valley. The creative if unconventional perk helped attract and keep younger tech talent, but it was out of reach to all but a tiny slice of the U.S. workforce.
Now, at a time when companies will do just about anything to recruit and retain workers, fertility benefits have gone from novelty to a must-have for many companies.
Thanks to the pandemic, which brought on today’s tight labor market, corporations have had to find unusual ways to attract and keep prized employees, said Rachael McCann, senior director at Willis Towers Watson, an insurance advisory and brokerage firm. The fertility benefit has become one of the more popular approaches, she said. “It’s absolutely grown.”
