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James Moultrie

'A mean winning machine' – Netcompany-Ineos insist AI will win them the Tour de France in five years, but does it just come down to cash?

Dave Brailsford Ineos Netcompany Tour Geraint Thomas Tadej Pogačar the Tour de France Jonas Vingegaard Paul Seixas Jim Ratcliffe
LONDON, ENGLAND - APRIL 28: Sir Dave Brailsford, Team Principal and Director of Sport for INEOS; Geraint Thomas, Director of Racing Netcompany INEOS Cycling Team; Professional cyclist, Michal Kwiatkowski of Poland; and Andre Rogaczewski, CEO and Co-founder of Netcompany during the Netcompany INEOS Cycling Team press conference on April 28, 2026 in London, England. (Photo by Alex Broadway/Getty Images).

"We will win the Tour de France within the next five years," would be an ambitious statement for anyone not called Tadej Pogačar or UAE Team Emirates-XRG to make in 2026, but it was among the striking words uttered by the CEO of Ineos' new co-title sponsor on Tuesday.

His name is Andrej Rogaczewski, co-founder and CEO of Netcompany, a rapidly growing AI technology leader in Europe that has entered cycling with big money – reportedly €100 million over five years – and grand ambitions to both optimise Jim Ratcliffe's British team and return them to former yellow jersey-winning glory.

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