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Fortune

Technology

Jake Angelo

A Mark Cuban-backed vegan cheese company trained AI to scrutinize cardboard boxes. It’s saved $400,000

Mark Cuban United States Austin

Photo of vegan cheese products (Credit: Steffi Loos/Getty Images)

A Mark Cuban–backed cheese company found an unlikely place to cut costs using AI: the cardboard boxes carrying its vegan wheels.

Austin-based Rebel Cheese maintains a lean team. But after a busy holiday season, CEO Kirsten Maitland realized the firm’s shipping partners were overcharging $250,000, by her estimate.

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