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The Guardian - UK
The Guardian - UK
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Aditya Chakrabortty

A leaked memo, a Maga-style hat and a trail of broken pledges – it’s Labour’s great housing betrayal

Steve Reed at the Labour party conference in Liverpool, 28 September 2025
Steve Reed at the Labour party conference in Liverpool, 28 September 2025. Photograph: Phil Noble/Reuters

If the name Steve Reed means little to you, rest assured that is a pothole he is eager to fill. Having replaced Angela Rayner as housing secretary, he bounded around Labour conference last month dishing out Maga-red caps stamped with his credo “Build Baby Build!”. Headgear and slogan have both been filched from that very rightwing guy in the White House – because, like Robert Jenrick, Steve Reed is what happens when self-identified centrists turn populist.

Imagine Donald Trump had, years ago, swerved TV fame to become instead ward councillor for Brixton Hill. Imagine if Trump had no towers, but knew his way round a Travelodge. Most of all, imagine this scene from the conference fringe, recounted by Inside Housing magazine:

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