With Kerala going to polls on April 26 (Friday), Chief Electoral Officer Sanjay Kaul and his team are using the final hours before D-Day for two important tasks — giving finishing touches to the arrangements and making sure that voters queue up in strength at the polling booths.
Speaking to The Hindu on Wednesday, Mr. Kaul said his team was engaged in a “last push” to ensure maximum voter participation in the Lok Sabha election. The emphasis of this ‘push’ is on young voters in the 18-30 age bracket and the urban voters, two segments whose attendance, election officials feel, could improve.
“We are targeting the two segments using social media messaging platforms. We have already started it, and it will be intensified in these final hours. We are also targeting expatriate Keralites in West Asia for the very reason that they are very active on social media and are constantly interacting with people at home. The idea is to create a buzz, to tell the people here that voting is happening, so please go to the booths on Friday,” he said.
