I’ve been a jewellery maker for some 30 years, making silver and gold pieces that are influenced by my visual arts background. Initially I sold my jewellery at markets in Adelaide and in some boutiques and galleries around Australia.
In 2006 I tried out a new marketplace called Etsy. I felt sure nobody would want to buy jewellery online but decided to experiment. I hurriedly listed a few basic pieces and was astonished when my first online sale happened within an hour. Having proven myself wrong, I established an independent online store – one of the earliest in Australia, back when internet shopping wasn’t widely embraced here.