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MusicRadar
Entertainment
Will Simpson

“A huge moment, not just for me, but for the future of music”: AI ‘creator’ signs record deal with Hallwood Media

Imoliver Hallwood Media.

AI continues to make burrow its way into the heart of the music industry. And something of a milestone has been reached last week with the announcement that Hallwood Media, the independent record company founded by ex Geffen president Neil Jacobson, has signed Imoliver, the producer who is the most streamed ‘creator’ on the AI platform Suno.

It should be noted that Imoliver is a real flesh and blood human being rather than an AI apparition. He just uses Suno to “develop his lush sonic landscapes” in the words of Hallwood. The company plan to release a single, Stone, on all platforms on August 8, with an album to follow on October 24.

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