The Samsung logo has the tough gig of representing one of the most well-known and iconic technology brands of all time. Samsung is famous for many things after all – its Galaxy smartphones and tablets of course, but also televisions, smartwatches, monitors and more handy pieces of tech than we could list here. Coming up with distinctive branding that flows across all those different sectors was clearly a pretty tall order.
Fortunately, the firm has proven itself up to the challenge. With an emphasis on simplicity and clean but distinctive typography, the various Samsung logos that have been used throughout the company’s years of operation are well within their rights to be considered in the same breath as some of the best logos of all time. And as any seasoned designer knows, a simple logo doesn’t always mean a simple design process. If anything, the opposite.
