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Insider UK
Insider UK
Business
Peter A Walker

A history in stunts: BrewDog's wackiest publicity campaigns

The history of BrewDog begins in April 2007, with co-founders James Watt and Martin Dickie - and their dog (hence the name) - brewing beer in a derelict shed.

The pair met at school and then shared student digs at Edinburgh - Watt reading economics and law, while Dickie studied brewing at Heriot-Watt. They moved back to Fraserburgh and launched the company when they were both 24.

With £20,000 of life savings and a £30,000 bank loan the pair did everything themselves, and the following year were presented with the Young Entrepreneur of the Year Award from the Prince’s Scottish Youth Business Trust, alongside the Tenon Entrepreneur of the Year Award at the National Business Awards for Scotland.

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