NFTs are capable of storing and accessing culture. Unfortunately, in 2022, these Ethereum smart contracts appear to be a fringe concept that most can write off under the simple idea of a JPEG.
With the advent of NFT integration on Twitter, Instagram and TikTok, there is a true cultural phenomenon on the horizon. Innovator Aidan Cullen’s The Heart Project is uniquely culturally positioned to capitalize. Cullen has worked with Nike, Prada, Gucci, Converse, Complex, Vogue, A$AP Rocky, Trippie Redd, Halsey, Dominick Fike, Kenny Beats, Omar Apollo and more, to name a few.
