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Creative Bloq
Creative Bloq
Technology
Alan Wen

A GTA 6 concept artist says you’re probably using too many tools – why the 80:20 rule is all you need

Concept art for a game, key art for GTA 6.

Concept art is a hugely important aspect of game development, as it is the moment when great game ideas are visually represented before actual assets can be produced for the game itself.

Concept artists can be expected to do a lot with limited time and resources, while AI is also being seen as an existential threat to their work. Yet while it may be tempting to learn more tools and attain a higher level of perfection, senior concept artist Gargi Roy says, "Perfection is often one of the biggest obstacles to creativity. The goal isn't to create perfect drawings; the goal is simply to think and generate ideas as quickly as possible."

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