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Fortune
Fortune
Jessica Mathews

A group of chefs and startup founders wants to scale Japanese fine dining from Arkansas with ‘Bentoville’

(Credit: Courtesy of Bentoville)

It was Oct. 2022 when I met founders Phil Libin and Tammy Sun in person for the first time. The two of them—who had started dating after they both left the company Libin ran until 2015, Evernote—packed up everything during the pandemic and left San Francisco. They, like me, ended up in Bentonville, a miniature city in the Northwest corner of Arkansas, where the two of them now run their respective tech companies remotely: Sun’s fertility health services startup Carrot and Libin’s virtual meeting company mmhmm and startup studio All Turtles.

Over wine and several plates at a farm-to-table restaurant off the Bentonville square, the three of us tossed around a short list of items we missed about Big City-life. For Libin and Sun, a top item on that list was excellent Japanese food.

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