Charities can’t just say “this is wrong, please help”, or “we’re all going back to Victorian times, how awful”. We have to build the answers, and make the business case work – long-term savings to the public purse are a good reason to stop child hunger. Magic Breakfast, which in term-time makes sure 17,500 children get a healthy school breakfast, aims to put the most compelling arguments to business leaders and to government policy makers, showing that we simply cannot afford the human and financial cost of child hunger at this present level.
