A gender neutral shoe shop for kids is coming to the Trafford Centre and aims to deliver a shopping experience that fosters self-expression by moving away from the traditional girl and boy categorisation.
Fashion footwear retailer Schuh is opening its first standalone kids’ store in Manchester and will be presenting collections by brand not gender. The aim is that for the layout to deliver a shopping experience that allows children to freely express themselves.
With over 120 stores in the UK, Ireland and online, Manchester's Trafford Centre was the chosen retail destination for the brand extension. Zoe Inman, Centre Director at Trafford Centre said: “We’re delighted to welcome schuh Kids to Trafford Centre this month. Following the success of the existing schuh store, the new kids’ standalone is an incredible growth opportunity for both schuh and the centre, bringing both loyal and new customers to the Northwest."
