Hoka has re-issued an absolute classic running shoe from its back catalogue – the Hoka Stinson EVO, which dates back to the early 2010s – but with amazingly few enhancements. Which, since serious runners are now likely to opt for current Hokas with all their subsequent performance-boosting updates – suggests that these are aimed at – gasp – the leisure wear market.
Yes, Hoka is now a brand that can play on nostalgia to make the leap into fashion boutiques. Who’s have guessed it?
