Just over a week ago, Russell T Davies posted about a new show on his Instagram account. “This is FUNNY. And FILTHY,” he wrote. “Oh my God, it’s filthy, the very last line made me laugh so much, I rewound it five times. I’ve only seen one episode, and it’s HILARIOUS.” The show was a new ITVX sitcom called G’Wed, about a bunch of schoolkids in Wirral and, good lord, it needed Davies’s attention.
Until his post, there had been a dearth of publicity for the show: 160 words in the Observer, a slightly negative write-up in Catholic weekly the Tablet, a “Wirral locations that appear in new ITVX scouse comedy” listicle in the Wirral Globe, and that’s about it. And, sure, Davies’s praise might not be completely devoid of context (always worth pointing out that his series Nolly was an important early project for ITVX), but at the very least it got eyeballs on the show.
