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The Independent UK
The Independent UK
National
David Bauder

A fresh start for NBC Olympics: No more 'plausibly live' for Paris Games this summer

NBC Olympics NBC Olympics Paris Peacock Molly Solomon Al Michaels Mark Lazarus Snoop Dogg Steven Spielberg
Copyright 2024 The Associated Press. All rights reserved.

The days of “plausibly live” Olympics coverage on NBC are coming to an end.

The network displayed some of the new features it has planned for coverage of the Summer Olympics in Paris starting on July 26 — including personalized highlights packages generated by artificial intelligence with the voice of Al Michaels and a star turn by Steven Spielberg — but none could match the sea change in attitude toward how the Games are presented.

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