While massive global brands like Coca-Cola and McDonald's resort to AI for their Christmas ads, a French supermarket chain has just demonstrated the power and value of human-made animation. Some people think even Disney and Pixar could learn a thing or two.
Like the Coca-Cola Christmas ad, the Intermarché advert makes animals the stars, but what a difference real human animation makes. From the concept and story to the perfect execution, it sets a new bar for festive heartwarmers, and it's even inspiring fan art and pleas for a full movie.
