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Fortune
Fortune
Emma Hinchliffe, Joseph Abrams

A four-time founder raises $7M for an online discount grocery store

(Credit: Courtesy of Martie)

Good morning, Broadsheet readers! Stephanie Pope could be the next CEO of Boeing, the Texas woman who asked the state to authorize her abortion is seeking the procedure out-of-state, and a founder is building a new online discount store. Have a terrific Tuesday!

- Coupon clipping. In 2019, Louise Fritjofsson cofounded a company that launched small food brands. A four-time founder passionate about sustainability, she wanted to cut down on wasteful packaging. But she found that she ended up with overstock products. "Why does it matter if you have recyclable packaging if no one's using it?" she thought.

And, she realized, overstock was expensive for brands. So she pivoted in early 2021 and launched Martie, an online discount store that started with shelf-stable grocery products. Martie has raised $7 million in a round led by Upfront Ventures with participation from Day One Ventures, Fortune is the first to report.

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