Canadian singer and songwriter The Weeknd's newest music video was shot entirely on the Apple iPhone 16 Pro and with 4K slow motion, elevated image quality, and exceptional color, it is proof that the new iPhone is a powerful and professional creative tool.
Camera phones have been encroaching on the compact camera space for some time, causing a dip in worldwide sales. The new iPhone doesn't seem to be slowing down in the stills or video department and is now considered a top hybrid camera for both content creators and professional filmmakers.
