Ferrari set expectations sky high for its first electric vehicle. The company promised to revolutionize the industry, setting a new standard for electric performance cars that all of its rivals would follow. Instead, the Ferrari Luce was lambasted on social media for its controversial looks and confusing positioning—it wasn’t the immediate smash hit the company had hoped.
The design is what got people talking. Penned by Jony Ive and his team at LoveFrom, Ferrari partnered with the iconic designer in hopes that he would be able to usher in a daring new era for Ferrari’s first EV. Something the world had never seen.
