Plummeting profits, declining sales, layoffs: the word cloud that surrounds major bike brands right now makes for rather dreary reading.
In the last couple of weeks, two of the industry’s biggest companies have shared worrying annual results; Giant’s post-tax profits slumped 42% year-on-year in 2025, while Canyon’s EBITDA (a benchmark of profitability that stands for earnings before interest, taxes, depreciation and amortisation) fell 34% in the same period.
