When Spotify launched Discover Weekly – personalised playlists to help paying subscribers find new music – in July 2015, it seemed like pure witchcraft. How did it seem to know my tastes so well?
Listening to my bespoke mixtape on a Monday morning soon became part of my weekly routine in the same way that I put the bins out every Sunday night – and judging by the stats recently released by Spotify, I’m not the only one.
