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Tribune News Service
Tribune News Service
Business
Paul O'Donnell

A corporate name change shows how important Dallas-based Topgolf is to Callaway’s brand

DALLAS — Just how important is Dallas-based Topgolf to the future of four-decade-old golf brand Callaway?

Enough to take top billing in a corporate name change.

Callaway Golf Co. announced Wednesday that it plans to change its corporate name to Topgolf Callaway Brands Corp. The company said the name change reflects its “dynamic brand portfolio that has unmatched scale and reach across the full modern golf and active lifestyle ecosystem, including on- and off-course golf.”

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