Email marketing is flexible and can be used for customer engagement and acquisition, lead nurturing, and brand awareness. It can deliver the highest ROI out of all other digital marketing strategies and has a greater chance of actually being seen.
To get started with email marketing, it is important to have a specific goal for each campaign and to segment your list of recipients to send a more tailored marketing approach to the right customers. It is also important to ensure that emails are optimized for both desktop and mobile and to include an unsubscribe option in each email to comply with GDPR. Tools such as CANDDi’s Gmail, Outlook, and bulk email marketing plugin can help monitor email engagement and adjust future campaigns accordingly.
