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The Guardian - UK
The Guardian - UK
Lifestyle
Hilary Osborne

A Chocolate Orange has doubled in price – and got smaller. Why?

A segmented Chocolate Orange
More for less … Why has a Chocolate Orange got so expensive? Composite: Guardian Design; Kevin Britland/Alamy

You’re right – it is smaller. The Terry’s Chocolate Orange on shop shelves this Christmas weighs 12g less than it did this time last year. That’s a decrease in size of 8% – not as big a cut as when the product lost 10% of its mass in 2016, but a further whittling away of a favourite Christmas treat.

Prices have been going up too, although it’s been a series of increases. Figures from market researchers Assosia show that across the big four supermarkets, the full price of a Chocolate Orange has increased from £1.24 in December 2022 to about £2.25 today – a rise of 81%. If you factor in the size reduction, you’re actually paying 96% more.

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