Niulai: The ‘terrible’ mother-and-son animated film taking the Chinese box office by storm

A shot from the film Niulai - (Niulai)

A new sensation is sweeping China, in the form of a bizarre ‘eerie’ rudimentary 3D animation entertaining moviegoers.

The animated film ‘Niulai’ originally received terrible reviews but that only prompted more interest and driving a surprising surge at the box office.