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The Economic Times
The Economic Times
National

A cheap American sandwich conquered the world. Now China is rewriting the burger's 100-year-old story

Burgers are having a moment in China. Squeezed household budgets, shrinking family sizes and a growing appetite for quick, portable meals have turned the humble sandwich into one of the country's most fiercely contested fast-food categories, pulling in players as varied as global restaurant chains, hotpot operators and coffee brands.

A hundred years in the making

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