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Fashion Times
Fashion Times
Lifestyle
Naomi Parris

A Celebration of Fake Beauty? Here's What We Know About the World's First AI Pageant

Miss America 2023 Grace Stanke attends the American Heart Association's Red Dress Collection Concert at Jazz at Lincoln Center. (Credit: Courtesy of Michael Loccisano/Getty Images)

While real models like Paloma Elsesser and Kaia Gerber are still reigning in beauty, artificial intelligence (AI) has found its way to beauty pageants. As if virtual spa days presented by apps like skinbetter aren't enough, the dominant form of technology has expanded to an extravaganza where influencer and model bots will compete for the title of Miss AI. The top AI influencers will be announced May 10 and will compete for a total of $20,000 with first place getting $13,000, second place $5,000 and third getting $2,000. Who would've thought?

The new project created by the World AI Creator Awards is the first of its kind that opened April 14. Human judges, including beauty pageant historian Sally-Ann Fawcett as well as bot creators Aitana Lopez and Emily Pellegrini, will rate contestants based on their looks, content, social media popularity and formulation. "AI creators' social clout will be assessed based on their engagement numbers with fans, rate of growth of audience and utilization of other platforms such as Instagram," says the company's website.

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