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The Guardian - UK
The Guardian - UK
Business
Nils Pratley

A brutal ousting at Unilever? Not really. Boards shouldn’t be sentimental about chief executives

Hein Schumacher, a middle-aged man with bronw hair, wearing a dark jacket over a suit, walking down the street
Despite only being in the job for 18 months, it seems Hein Schumacher’s policies weren’t enough for the Unilever board. Photograph: Hannah McKay/Reuters

Most removals of chief executives from FTSE 100 companies follow the same script. Financial results disappoint; the share price falls; improvement is promised but doesn’t materialise; the shares fall further; a beleaguered board, harassed by the shareholders, finally pulls the plug. The process tends to take ages. The exit of Hein Schumacher from Unilever is nothing like that.

First, he’s been in the job for little more than 18 months. Second, the numbers for 2024 were OK, even if the revenue line for the fourth quarter was weak-ish. Third, the share price hasn’t been crashing – it’s up 10% since Schumacher’s appointment. Nor does there appear to have been a quarrel over strategy, even if the choice of Amsterdam for the primary listing of the soon-to-be-demerged Magnum and Ben & Jerry’s ice-cream division will not have been universally popular.

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