Industry body ICANN recently heralded big changes for 2023 as it set out its plans to move forward with the implementation of new generic top-level domains (gTLDs). This long-awaited moment presents businesses with the opportunity to acquire their very own dedicated dotbrand namespace.
In 2012, the previous round of new top-level domain names, saw nearly 2,000 applications for around 1,400 unique terms – such as .google, .microsoft and .sony – with corporates snapping up their own branded slice of the internet. Now, with this latest domain shake-up, even more companies will be able to secure a highly coveted dotbrand domain.
