A Bot Account Is Torching Companies Posting About IWD By Sharing Their Own Gender Pay Gaps

International Women’s Day (IWD) has rolled around once again. While women are being given weird platitudes, themed cupcakes and flowers from corporate brands and workplaces, we’re also the ones making the most noise — once again — to highlight just how much more work needs to be done to even come close to some sort of gender equality. An automated Twitter bot account has been reposting companies’ International Women’s Day posts with their own gender pay gap, and how much it’s changed in the last 12 months — if it’s changed at all.

Watching companies delete their performative IWD tweets, when called out by the @PayGapApp is pic.twitter.com/ezcDkbfLez

— A/Prof Emma Gavin (@Emma_Gavin_) March 7, 2023