When a massive financial contribution is announced for a medical institution, major hospital gifts often make headlines for naming rights and ceremonies. The standard assumption is that a major donation will go entirely toward renaming an executive wing, constructing a sleek glass lobby, or placing a large bronze plaque on the wall of a new building. This traditional approach to hospital philanthropy certainly elevates the public profile of a medical facility, but it does not always clearly show how patient care will change the daily clinical care or regional access available to patients.
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