Professional cycling is a thrilling, entertaining sport, packed with drama and intrigue, contested by incredible athletes on spectacular roads and mountains around the world. Yet at the same time, it is often dangerous, financially precarious as a business and reluctant to innovate, living on its history rather than building a new future.
Many fans and those within the sport know that professional cycling must evolve or risk further decline. Various projects, ideas and reforms to every aspect of the sport have been proposed over the years, but divisions, power struggles and arguments have hindered change.
