As a bona fide beauty obsessive, I’ve learned a few key moments to shop for beauty products. Chief among them? The holidays are one of the best times of year to buy items on your wishlist, especially during Black Friday and Cyber Monday. I’ve seen firsthand makeup products that rarely go on sale throughout the year being slashed up to 50 percent off. Coupon stacking and deals at some of my favorite beauty retailers can bring $500 hair tools down to just a fifth of their original price. Skincare brands release bundles that can keep you stocked on your favorite formulas well into the new year. This season is chaotic, and I live for it.
That said, I’ve definitely fallen into the trap of buying items just because they’re on sale, only to end up barely (or never) using them. I like to think that all those instances were just building blocks to develop my expertise, so I can then tell you, dear reader, which products are actually worth picking up during the 2025 Black Friday/Cyber Monday season. Makeup is one of my favorite categories to refresh during this season, but I’ve also included a few other categories I'm shopping as well.
