Salesforce (CRM) just dropped some big news. The software giant said that it is buying customer engagement platform Braze (BRZE) for $5.66 billion. Braze shareholders get $47.50 a share in cash. That is a fat 58% premium. BRZE stock shot up 50% right after the news. On the other hand, CRM stock barely budged. It actually slipped a fraction on the day.
So here is the big question for investors. Is this deal a smart move that makes Salesforce a buy? Or is it just another pricey acquisition that muddies the story? Let us dig in. We will look at the Braze logic and the latest numbers. Then you can decide if CRM deserves a spot in your portfolio.