Before 2016, I’m not sure many people would have described a hair dryer as a luxury item. It was just an everyday essential as unexciting as a toothbrush.
Then, Dyson launched the Supersonic, and, suddenly, a hair dryer could cost more than £250. It wasn’t enough for the best hair dryers to just dry your hair anymore – now there were advanced features that made this previously mundane electrical appliance feel shiny and new. Want a tool that’s hushed enough that it won’t wake your entire family when you have to be up early? There’s a quiet hair dryer for that. Engineered airflow for faster drying time? Roger that. Intelligent heat control to keep damage to a minimum? Absolutely.
