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Fortune
Fortune
Jane Thier

A 26-year-old content creator explains why she gave herself a $75K pay cut to eschew a get-rich-quick mentality

Hannah Williams of Salary Transparent Street (Credit: Courtesy of Salary Transparent Street)

The TikTok phenomenon Salary Transparent Street (STS) hinges on a classic formula: Hannah Williams, a cheery and approachable 26-year-old, stops people on the street in various cities and asks them what they do and how much they make. 

Less than two years into its existence, STS has clearly hit on the zeitgeist, amassing 1.3 million TikTok followers and nearly 32 million likes across each of Williams’ short-form videos. She also sends out a newsletter, keeps a running database of salaries in different jobs across the U.S., and has published negotiation guides and interview pointers. 

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