A $1300 electronic, wireless groupset? Yes, please! SRAM introduces Apex AXS — the lowest-priced electronic groupset yet

The all-new 12-speed SRAM Apex AXS XPLR

Trickle-down technology is a beautiful thing, and it may have taken SRAM eight years to get here but today, the American component manufacturer (finally) introduced a wireless electronic groupset at the entry level.

For those unfamiliar with SRAM's product hierarchy, 'Red' dentifies the top-tier products followed by 'Force'. Then there's 'Rival' in the middle and 'Apex' as the entry-level tier.